Introduction: Paid Ads as a Game-Changer for NDIS Providers

With the increasing demand for NDIS services, providers need effective ways to attract participants. Paid ads on Google and Meta platforms have become essential tools to boost intake and promote specialized services like Supported Independent Living (SIL) and therapy programs. This case study highlights how NDIS providers successfully increased participant numbers using strategic ad campaigns.

The Challenge: Low Participant Intake and Visibility

Many NDIS providers struggle with low participant inquiries despite offering high-quality services. Common issues include:

1. Limited online visibility due to a crowded market.
2. Lack of brand awareness within local communities.
3. Ineffective ad targeting leading to wasted budgets.

To overcome these challenges, providers adopted paid ad strategies on Google and Meta platforms, focusing on targeted audience segmentation and performance tracking.

The Strategy: Crafting High-Converting Campaigns

The participating NDIS providers developed a multi-platform ad strategy using Google Ads and Meta Ads (Facebook & Instagram).

Key Campaign Elements:

• 1. Used search ads with location-based keywords like “NDIS provider near me.”
  2. Implemented call extensions to drive direct inquiries.
  3. Ran display campaigns to promote services like SIL and transport coordination.

• •  
  • Meta Ads:
    
    • 1. Created carousel ads showcasing multiple services (e.g., therapy, in-home care).
      2. Ran video ads featuring participant success stories to build trust.
      3. Used lead generation forms to simplify participant inquiries directly on Facebook. 

Pro Tip: Both platforms utilized A/B testing to optimize ad copy, visuals, and CTAs for better performance.

Execution: Key Targeting and Messaging Techniques

Audience Segmentation:

• • Google Ads: Targeted users searching for NDIS-related services within a 15 km radius of service locations.

• • Meta Ads: Used custom audiences based on demographics (e.g., parents of children with disabilities).

Messaging Examples:

CTA: “Get Started Now.”

Google Search Ad:

Headline: “Find NDIS Transport Services Near You Today.”

CTA: “Book a Free Consultation.”

Facebook Carousel Ad:

Slide 1: “In-Home Care for Your Loved Ones.”

Slide 2: “Explore Our Therapy Programs.”

Results: Measurable Increases in Participant Intake

The providers saw significant improvements in participant inquiries and service bookings after implementing their ad campaigns.

Key Metrics and Results:

Ad Frequency Optimization: Limited to 3 impressions per user to avoid ad fatigue.

Google Ads:

CTR: Increased by 25% within the first two months.

Conversion Rate: 15% of ad clicks resulted in inquiries.

Cost Per Acquisition (CPA): Reduced by 20% after campaign optimization.

Meta Ads:

Lead Form Submissions: Increased by 35% with simplified forms.

Engagement Rate: Improved by 40% with video ads.

Lessons Learned: Best Practices for NDIS Providers

Focus on Local Targeting

Using location-based keywords and setting up radius targeting ensures ads reach the most relevant audience.

Use Multiple Ad Formats

Running carousel, video, and search ads across platforms creates diverse touchpoints to engage potential participants.

Monitor and Optimize Regularly

Continuous A/B testing and performance tracking are essential to identify top-performing campaigns and reduce CPA.

Conclusion: Drive Participant Intake with Strategic Paid Ads

Paid ads on Google and Meta platforms have proven to be effective tools for increasing participant intake. By focusing on local targeting, compelling ad formats, and performance tracking, NDIS providers can attract more participants and grow their services. The key to success lies in regular optimization and using data-driven insights to refine ad campaigns.