Introduction: How Ad Funnels Transform Your NDIS Campaigns

Building a Google Ads funnel for NDIS services is key to moving prospects smoothly through every stage—from discovery to conversion. Whether you’re promoting supported independent living (SIL) or transport services, an optimized funnel ensures your audience receives the right message at the right time, guiding them toward action.

This guide will walk through each funnel stage—Awareness, Consideration, and Conversion—with specific ad strategies and high-impact tips designed for NDIS providers.

Top of the Funnel (TOFU): Build Awareness

At the awareness stage, your goal is to introduce your services to people who may not yet know what NDIS support entails or that they qualify for it.

Ad Strategy for Awareness

• • Ad Types: Display campaigns, video ads, and discovery campaigns.

• • Target Keywords:
    
    • • “What is NDIS support?”
    • • “Disability care services in Australia”

Best Practices:

1. 1. Use educational content such as blog posts or explainer videos to raise awareness.
   2. Run broad targeting campaigns based on location, age, or interests (e.g., NDIS transport services for parents with children in need of mobility support).
   3. Example CTA: “Learn more about how NDIS services can improve your life.”

Middle of the Funnel (MOFU): Nurture Interest and Build Trust

In this stage, your prospects are evaluating their options and seeking more detailed information on specific services. Your task is to nurture interest by providing useful content and emphasizing your credibility.

Ad Strategy for Consideration

• • Ad Types: Search ads, intent-based display ads, and retargeting campaigns.

• • Target Keywords:
    
    • • “NDIS support coordination in [City]”
    • • “NDIS services for autism support”

Best Practices:

Example CTA: “Explore how we support independent living through NDIS.”ions: Allow users to call your office directly from the ad on mobile devices.

Retarget visitors from earlier stages with remarketing ads that direct them to service pages or testimonials.

Use search campaigns with specific keywords that align with participants’ needs, such as “NDIS housing options” or “NDIS mental health services.”

Bottom of the Funnel (BOFU): Drive Conversions

The conversion stage focuses on encouraging prospects to take action—whether that’s scheduling a consultation, signing up for services, or booking an intake session.

Ad Strategy for Conversion

• • Ad Types: Search ads with high-intent keywords and retargeting ads (RLSA campaigns).

• • Target Keywords:
    
    • • “Book NDIS consultation today”
    • • “Apply for NDIS support now”

Best Practices:

1. Offer special incentives to drive conversions, such as free consultations or a bonus service trial.
2. Automate bidding strategies like Target CPA (Cost Per Acquisition) to maximize conversions within budget.
3. Use time-sensitive CTAs such as “Sign up now—Limited spots available.”

Tracking and Optimizing Performance Throughout the Funnel

To ensure your funnel delivers results, continuous monitoring and optimization is essential.

Performance Metrics to Track

Bottom of the Funnel: Measure conversion rates and CPA to ensure your ad spend is generating results.

Top of the Funnel: Monitor CTR (Click-Through Rate) to gauge how well your awareness ads attract attention.

Middle of the Funnel: Track engagement metrics such as time on page and bounce rates on your service pages.

Set a Budget and Monitor Campaign Performance

Start with a modest budget—$10 to $20 per day—to test which keywords and ads perform well. As the campaign progresses, reallocate budget to the highest-performing ad groups. Key metrics to monitor include:

• • Click-Through Rate (CTR): How often users click your ad after seeing it.

• • Conversion Rate: The percentage of users who complete a desired action.

• • Cost per Acquisition (CPA): Measure the cost of acquiring each new participant.

Use tools like Google Analytics and Google Ads Reports to track performance and refine campaigns.

Conclusion: From Click to Client—Building Long-Term Success

An effective ad funnel doesn’t just generate clicks—it builds trust and credibility with participants throughout their journey. By aligning your ads, content, and landing pages with the funnel stages, you’ll improve conversion rates and ensure participants receive value at every step.

Use smart bidding strategies and continuous optimization to keep refining your approach. With a well-executed ad funnel, your NDIS business can grow sustainably, ensuring that participants find the services they need while you achieve measurable business outcomes.